As Agency of Record, Soldier worked directly with Director of Strategy, Colin Booth, over two years delivering against numerous strategic assignments and results.


From the first company in Boston to build a Passive Home to setting the blueprint for a new standard in urban development.

Challenge: While the practice first originated overseas, Passive Home development was still an emerging market within in North America and had not achieved the necessary environmental and social justice results.

The Placetailor brand required a more radical and holistic approach to tackling the urban housing challenge. Through Placetailors proprietary building approach they have achieved price parity between traditional home construction and passive homes, making the purchase of a Passive home achievable.

Strategic Approach: Start the first step of a large mission right at home by rebranding and firmly entrenching Placetailor as the catalyst for transforming Boston into the ultimate practice-based research and development project.

Through solving the challenge on behalf of the City of Boston, the blueprint to reforming the world’s cities will be drafted for the betterment of all.

Solution: “Occupy the Future.”

Placetailor isn’t just going to build the future, they’re going to take it over.

*Note: Passive Home development is the rigorous, voluntary architectural standard for achieving energy efficiency in buildings – reducing its ecological footprint and resulting in energy related savings of up to 90% *as compared with typical building standards.

BOS tm Deliverables

  • Business and Creative Strategy
  • Business Modeling
  • Market Research
  • Consumer Identification & Insights
  • Precision Positioning and Brand Strategy
  • Product Design & Development
  • Logo Design
  • Packaging Design
  • Creative
  • Collateral
  • Brand Voice
  • Copywriting
  • Photography and Video Direction
  • Merchandise
  • Crowd Funding
  • Connected Commerce
  • UI/UX
  • Web Design
  • Web Development
  • Retail Strategy and Execution
  • Social Media Strategy
  • Funnel Optimization
  • Collabs
  • Attract the Market Strategy
Soldier has helped our company completely overhaul its brand. What could have been a simple material refresh evolved into the transformation of our entire brand platform. It's helped us identify and reprioritize our audience groups, and given us a holistic toolkit for how we both see ourselves and how we communicate that to the market. It's hard to overstate how valuable that clarity is to an innovative and complex company like ours.
Colin Booth, Director of Strategy, Placetailor