For over 50 Years, K&N has been the industry leader in automotive filtration and technology.


From resurrecting a classic car brand of the 1970’s
Supercharging the DNA and relaunching for modern car enthusiasts.

Opportunity: Despite this long-standing track record of market success, the K&N house of brands was experiencing year over year market decline and stagnation. Working together with the K&N Marketing team, we set out to reverse that downward trajectory and set the brand on a new path.

Strategic Approach: Leveraging the iconic and authentic status of the K&N brand we pivoted from purely auto parts and positioned filtration as the foremost technology that could unlock infinite performance in any category.

The key to achieving this was to establish a platform for the brand and sub-brands that set the inspirational tone for the value and importance that each brought to specific market segments. This enabled the K&N Brand to reclaim their longstanding market leadership.

Solution: “Filtration for the Future”

Working in close collaboration with K&N we set out to evolve the conversation around filtration to encompass Auto, Moto, Home and Beyond. Filtration is the heart of the company and the soul of the K&N brand and we believe it is the answer to many of our world’s current and emerging challenges. Filtration makes the world run clean, faster, farther, pure.

BOS tm Deliverables

  • Business and Creative Strategy
  • Business Modeling
  • Market Research
  • Consumer Identification & Insights
  • Precision Positioning and Brand Strategy
  • Product Design & Development
  • Logo Design
  • Packaging Design
  • Creative
  • Collateral
  • Brand Voice
  • Copywriting
  • Photography and Video Direction
  • Merchandise
  • Crowd Funding
  • Connected Commerce
  • UI/UX
  • Web Design
  • Web Development
  • Retail Strategy and Execution
  • Social Media Strategy
  • Funnel Optimization
  • Collabs
  • Attract the Market Strategy