For over 50 Years, K&N has been the industry leader in automotive filtration and technology.
From resurrecting a classic car brand of the 1970’s
Supercharging the DNA and relaunching for modern car enthusiasts.
Opportunity: Despite this long-standing track record of market success, the K&N house of brands was experiencing year over year market decline and stagnation. Working together with the K&N Marketing team, we set out to reverse that downward trajectory and set the brand on a new path.
Strategic Approach: Leveraging the iconic and authentic status of the K&N brand we pivoted from purely auto parts and positioned filtration as the foremost technology that could unlock infinite performance in any category.
The key to achieving this was to establish a platform for the brand and sub-brands that set the inspirational tone for the value and importance that each brought to specific market segments. This enabled the K&N Brand to reclaim their longstanding market leadership.
Solution: “Filtration for the Future”
Working in close collaboration with K&N we set out to evolve the conversation around filtration to encompass Auto, Moto, Home and Beyond. Filtration is the heart of the company and the soul of the K&N brand and we believe it is the answer to many of our world’s current and emerging challenges. Filtration makes the world run clean, faster, farther, pure.
BOS tm Deliverables
- Business and Creative Strategy
- Business Modeling
- Market Research
- Consumer Identification & Insights
- Precision Positioning and Brand Strategy
- Product Design & Development
- Logo Design
- Packaging Design
- Brand Voice
- Photography and Video Direction
- Crowd Funding
- Connected Commerce
- Web Design
- Web Development
- Retail Strategy and Execution
- Social Media Strategy
- Funnel Optimization
- Attract the Market Strategy