K&N

For over 50 Years, K&N has been the industry leader in automotive filtration and technology.

Overview

From resurrecting a classic car brand of the 1970’s –to– Supercharging the DNA and relaunching for modern car enthusiasts.

Opportunity: Despite this long-standing track record of market success, the K&N house of brands was experiencing year over year market decline and stagnation. Working together with the K&N Marketing team, we set out to reverse that downward trajectory and set the brand on a new path.

Strategic Approach: Leveraging the iconic and authentic status of the K&N brand we pivoted from purely auto parts and positioned filtration as the foremost technology that could unlock infinite performance in any category.

The key to achieving this was to establish a platform for the brand and sub-brands that set the inspirational tone for the value and importance that each brought to specific market segments. This enabled the K&N Brand to reclaim their longstanding market leadership.

Solution: “Filtration for the Future”

Working in close collaboration with K&N we set out to evolve the conversation around filtration to encompass Auto, Moto, Home and Beyond. Filtration is the heart of the company and the soul of the K&N brand and we believe it is the answer to many of our world’s current and emerging challenges. Filtration makes the world run clean, faster, farther, pure.

BOS tm Deliverables

Business and Creative Strategy

Business Modeling

Market Research

Consumer Identification

Precision Positioning and Brand Strategy

Product Design & Development

Logo Design

Packaging Design

Creative

Collateral

Brand Voice

Copywriting

Photography and Video Direction

Merchandise

Crowd Funding

Connected Commerce

UI/UX

Web Design

Web Development

Retail Strategy and Execution

Social Media Strategy

Funnel Optimization

Collabs

Attract the Market Strategy

“We worked with Soldier and Bobby at a very important stage of building out our brand story. From go to market planning, digital experience, product development to corporate design, imagery and retail environments. Their creativity fueled a fresh and exciting way to express the brand, while staying true to our Core.”

Dani Reiss, CEO Canada Goose

© 2025

Soldier Ventures

Soldier Ventures is a dynamic leadership team with a proven track record of co-founding, investing in, and launching over 12 successful brands in the past decade. With complementary skills and decades of experience, we don’t just build businesses through brand—we bring the capital and strategic guidance needed to accelerate growth, working hand-in-hand with our partners.
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