Butcher Box

To realize Butcher Box’s mission of making high-quality, all natural meat more accessible to everyone, Soldier worked in venture partnership directly with CEO Mike Salguero – to create not just a brand and identity, but an entire global food delivery ecosystem. From defining every aspect of the company to a highly successful crowdfunding campaign that amplified the company’s capitalization – Soldier and Butcher Box is a textbook DTC success story.


From kickstarter startup
Three hundred thousand subscribers a month.

Challenge: The American meat supply chain was predominantly based on industrialized farming and biologically engineered meats.

In order to become attainable, Butcher Box’s simple concept of delivering high quality, all natural meat to American families required a complete reassessment of the food system as a whole.

Strategic Approach: We set out to create a global food delivery ecosystem that was focused on animal welfare, supporting farmers, treating our planet with respect while upholding the values of diversity, equity and inclusion. In doing so, Butcher Box raised the standard and experience of quality organic meats, salmon and poultry.

Solution: End to end establishment of a new way of accessing high quality, all natural protein for American families. Working together in partnership we established the following four pillars to the Butcher Box brand, business and supply chain:

Holistic approach | A giving mindset | Third-Party certifications |Transparency and Reporting.

BOSTM Deliverables

  • Business and Creative Strategy
  • Business Modeling
  • Market Research
  • Consumer Identification
  • Precision Positioning and Brand Strategy
  • Product Design & Development
  • Logo Design
  • Packaging Design
  • Creative
  • Collateral
  • Brand Voice
  • Copywriting
  • Photography and Video Direction
  • Merchandise
  • Crowd Funding
  • Connected Commerce
  • UI/UX
  • Web Design
  • Web Development
  • Retail Strategy and Execution
  • Social Media Strategy
  • Funnel Optimization
  • Collabs
  • Attract the Market Strategy
"Working with Soldier at the Founder level was a high value and effective experience. Soldier was with us at the seed stage and worked with us strategically to define our target consumer sets, mission, position and vision for the enterprise. The brand platform Soldier developed lead to a highly successful crowdfunding campaign that amplified our capitalization to further build out the company. Their partnership has been formative to the growing success of ButcherBox."
Mike Salguero, CEO Butcher Box