Butcher Box

To realize Butcher Box’s mission of making high-quality, all natural meat more accessible to everyone, Soldier worked in venture partnership directly with CEO Mike Salguero – to create not just a brand and identity, but an entire global food delivery ecosystem. From defining every aspect of the company to a highly successful crowdfunding campaign that amplified the company’s capitalization – Soldier and Butcher Box is a textbook DTC success story.

Overview

From kickstarter startup –to– Three hundred thousand subscribers a month.

Challenge: The American meat supply chain was predominantly based on industrialized farming and biologically engineered meats.

In order to become attainable, Butcher Box’s simple concept of delivering high quality, all natural meat to American families required a complete reassessment of the food system as a whole.

Strategic Approach: We set out to create a global food delivery ecosystem that was focused on animal welfare, supporting farmers, treating our planet with respect while upholding the values of diversity, equity and inclusion. In doing so, Butcher Box raised the standard and experience of quality organic meats, salmon and poultry.

Solution: End to end establishment of a new way of accessing high quality, all natural protein for American families. Working together in partnership we established the following four pillars to the Butcher Box brand, business and supply chain:

Holistic approach | A giving mindset | Third-Party certifications |Transparency and Reporting.

BOS ^tm Deliverables

Business and Creative Strategy

Business Modeling

Market Research

Consumer Identification

Precision Positioning and Brand Strategy

Product Design & Development

Logo Design

Packaging Design

Creative

Collateral

Brand Voice

Copywriting

Photography and Video Direction

Merchandise

Crowd Funding

Connected Commerce

UI/UX

Web Design

Web Development

Retail Strategy and Execution

Social Media Strategy

Funnel Optimization

Collabs

Attract the Market Strategy

"Working with Soldier at the Founder level was a high value and effective experience. Soldier was with us at the seed stage and worked with us strategically to define our target consumer sets, mission, position and vision for the enterprise. The brand platform Soldier developed lead to a highly successful crowdfunding campaign that amplified our capitalization to further build out the company. Their partnership has been formative to the growing success of ButcherBox."

Mike Salguero, CEO Butcher Box

Soldier Ventures

Soldier Ventures is a dynamic leadership team with a proven track record of co-founding, investing in, and launching over 12 successful brands in the past decade. With complementary skills and decades of experience, we don’t just build businesses through brand—we bring the capital and strategic guidance needed to accelerate growth, working hand-in-hand with our partners.