People Build Brands
The story of Soldier is one of transformation, built on the simple truth that people build brands—and that trusted partnerships are everything. Founded in 2002
by Bobby Riley and led by his growing team of talented collaborators, Soldier has always been about working with Purpose-Driven Leaders to rewrite the narrative.
The brand becomes a radical weapon for reshaping businesses, driving momentum, and igniting both change and legacy.
People Build Brands
The story of Soldier is one of transformation, built on the simple truth that people build brands—and that trusted partnerships are everything. Founded in 2002 by Bobby Riley and led by his growing team of talented collaborators, Soldier has always been about working with Purpose-Driven Leaders to rewrite the narrative. The brand becomes a radical weapon for reshaping businesses, driving momentum, and igniting both change and legacy.
The story of Soldier is one of transformation, built on the simple truth that people build brands—and that trusted partnerships are everything. Founded in 2002
by Bobby Riley and led by his growing team of talented collaborators, Soldier has always been about working with ambitious leaders to rewrite the narrative.
The brand becomes a radical weapon for reshaping businesses, driving momentum, and igniting both change and legacy.
Soldier Unlimited operates on two key fronts
Soldier Ventures
Soldier doesn’t just create brands; they build purpose-driven businesses alongside their partners. Together, they create significant enterprise value, slay risks, and stay future-focused. Every move is intentional, designed to generate massive returns—not just in profit, but in purpose.
Soldier Studios
At Soldier, the fire never goes out. Bold ideas, top-tier talent, and game-changing investments come together in a platform that identifies trends, sparks collaboration, and elevates entire marketplaces.
Brand partnerships
Brand initiatives
Years in operation
Years in business
Co-founded companies
Company value, 4 exits, 1 acquisition
Soldier Studios
At Soldier, the fire never goes out. Bold ideas, top-tier talent, and game-changing investments come together in a platform that identifies trends, sparks collaboration, and elevates entire marketplaces.
Years in business
co-founded companies
company value, 4 exits, 1 acquisition.
brand partnerships
brand initiatives
years in operation
Only Work With Purpose-Driven Leaders
” Working with Soldier at the Founder level was a high value and effective experience. Soldier was with us at the seed stage and worked with us strategically to define our target consumer sets, mission, position and vision for the enterprise. The brand platform Soldier developed lead to a highly successful crowdfunding campaign that amplified our capitalization to further build out the company. Their partnership has been formative to the growing success of ButcherBox. “
Mike Salguero
CEO Butcher Box
” We worked with Bobby Riley and Soldier at a very important stage of building out our brand story. From go to market planning, digital experience, product development to corporate design, imagery and retail environments. Their creativity fueled a fresh and exciting way to express the brand, while staying true to our core. “
Dani Reiss
CEO Canada Goose
” My long standing relationship with Soldier has helped elevate my personal brand in motorsports, to key insights and mindfulness around my own entertainment platform and very meaningful work driving business clarity towards the Dempsey Center, my cancer research and care effort. Their Brand Operating System approach drives top and bottom line business results.”
Patrick Dempsy
American actor, Race car driver, Enterpreneur
” Soldier has been both a close intellectual partner and highly additive to our internal team. Bobby and Soldier are our team. Their comprehensive Brand Operating System approach has been foundational to launching Under Armour Sportswear, which is expected to do Billions in revenue over the next several years.”
Ben Pruess
President sports fashion at Under Armour
“Since co-founding Concepts back in 1996, Bobby Riley and the Soldier team have been huge assets to our growth. Everything from identity creation, brand voice, five-year planning and some of our most meaningful collaborations and retail store experiences. They have invested significantly in our business over the years and continue to be strong partners toward future growth and disruption we see in the marketplace. All the way through a successful exit to Amazon through Zappos subsidiary.”
Tarek Hassan
CEO Concepts/VRSNL
Soldier Studios
Soldier Ventures
invest@soldierventures.com
People Build Brands
The story of Soldier is one of transformation, built on the simple truth that people build brands—and that trusted partnerships are everything. Founded in 2002
by Bobby Riley and led by his growing team of talented collaborators, Soldier has always been about working with ambitious leaders to rewrite the narrative.
The brand becomes a radical weapon for reshaping businesses, driving momentum, and igniting both change and legacy.
Soldier Unlimited operates on two key fronts
Soldier Ventures
Soldier doesn’t just create brands; they build purpose-driven businesses alongside their partners. Together, they create significant enterprise value, slay risks, and stay future-focused. Every move is intentional, designed to generate massive returns—not just in profit, but in purpose.
Soldier Ventures
At Soldier, the fire never goes out. Bold ideas, top-tier talent, and game-changing investments come together in a platform that identifies trends, sparks collaboration, and elevates entire marketplaces.
co-founded companies
brand initiatives
company value, 4 exits, 1 acquisition.
brand partnerships
brand initiatives
years in operation
Soldier Partner Testimonial
“Since co-founding Concepts back in 1996, Bobby Riley and the Soldier team have been huge assets to our growth. Everything from identity creation, brand voice, five-year planning and some of our most meaningful collaborations and retail store experiences. They have invested significantly in our business over the years and continue to be strong partners toward future growth and disruption we see in the marketplace. All the way through a successful exit to Amazon through Zappos subsidiary”.
Tarek Hassan
CEO Concepts/VRSNL
“Soldier has been both a close intellectual partner and highly additive to our internal team. Bobby and Soldier are our team. Their comprehensive Brand Operating System approach has been foundational to launching Under Armour Sportswear, which is expected to do Billions in revenue over the next several years
Scope of Work: Brand Operating System and Go To Market Activation Associated Press: Fortune, Business of Fashion Magazine, GQ, Complex, Hypebeast, Market Watch”.
Ben Pruess
President sports fashion at Under Armour
“My long standing relationship with Soldier has helped elevate my personal brand in motorsports, to key insights and mindfulness around my own entertainment platform and very meaningful work driving business clarity towards the Dempsey Center, my cancer research and care effort. Their Brand Operating System approach drives top and bottom line business results
Scope of Work: Brand Operating System and Go To Market Activation Associated Press: People Magazine, GQ, Track and Driver, Maine Magazine”.
Patrick Dempsy
American actor, Race car driver, Enterpreneur
“We worked with Bobby Riley and Soldier at a very important stage of building out our brand story. From go to market planning, digital experience, product development to corporate design, imagery and retail environments. Their creativity fueled a fresh and exciting way to express the brand, while staying true to our core.”
Dani Reiss
CEO Canada Goose
“Working with Soldier at the Founder level was a high value and effective experience. Soldier was with us at the seed stage and worked with us strategically to define our target consumer sets, mission, position and vision for the enterprise. The brand platform Soldier developed lead to a highly successful crowdfunding campaign that amplified our capitalization to further build out the company. Their partnership has been formative to the growing success of ButcherBox”.
Mike Salguero
CEO Butcher Box
