An active recovery footwear brand, building a culture and community of readiness, Kane’s focus is the innovative use of eco-sustainable materials to change the lives of athletes and active enthusiasts around the world.
From a fledgling concept
The creation of an entirely new category
Opportunity: The recovery footwear market is growing at a rapid pace as a part of a larger wellness movement. It was cluttered with quasi-functioning slides and footwear with limited wearing occasions and style considerations. What was common across the spectrum was the use of synthetic materials, a limited recovery/performance benefit with no outlook towards sustainability.
Strategic Approach: Through this analysis we identified the white space in the market to deliver a style conscious, active recovery, high value product, using eco-sustainable sugarcane. Developed with a scientific approach in partnership with world renowned podiatrists, the Kane brand was born.
Solution: Regenerative Footwear
Recovery starts from the feet up but it’s not just physical. It is a recharge, it’s a refresh, it’s the ability to take a fresh look at the world around us. Kane footwear is designed specifically for active recovery, regenerating the entire body and mindset to keep you doing what you do best. Made from unique sugarcane eco-sustainable materials, the footwear is regenerative to the body and the planet as well. Kane’s regenerative design supports and stimulates your feet between performance sessions and workouts so you can stay active while you recharge and come back better.
Platform: “Come Back Better”
Following months of concepting, designing, prototyping and research with Doctors, Podiatric Surgeons and Athletes, we launched the Kane brand live to the public on Kickstarter.
Together, with more than 1,300 backers from 44 countries, we reached our funding goal and successfully launched a direct-to-consumer online retail experience, kanefootwear.com
BOS tm Deliverables
- Business and Creative Strategy
- Business Modeling
- Market Research
- Consumer Identification & Insights
- Precision Positioning and Brand Strategy
- Product Design & Development
- Logo Design
- Packaging Design
- Brand Voice
- Photography and Video Direction
- Crowd Funding
- Connected Commerce
- Web Design
- Web Development
- Retail Strategy and Execution
- Social Media Strategy
- Funnel Optimization
- Attract the Market Strategy