SLDR (D)

Kevin
Franks

Inside my laid-back, West Coast demeanor, is relentless drive —

– Whether transforming brands, developing rock-solid client relationships, carving on the surfboard, or mountain biking full tilt uphill – I’m all about working hard, intensity, and pushing physical and mental limits.

A visionary mentor taught me to approach every business challenge with a beginner’s mind: be extremely curious, ask why a lot, and pay very close attention to the consumer and client needs. I’ve never forgotten this, and it has served me well.

There are 3 career phases as far as I’m concerned:

  • The ‘I’m Not Important’ Phase
  • The ‘I Am Important’ Phase
  • The ‘I Want to Work on Something Important’ Phase

I’m firmly in the third phase – which aligns perfectly with Soldier’s objectives: we focus on important work which has the power to change things for the better.

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