Inside my laid-back, West Coast demeanor, is relentless drive —
– Whether transforming brands, developing rock-solid client relationships, carving on the surfboard, or mountain biking full tilt uphill – I’m all about working hard, intensity, and pushing physical and mental limits.
A visionary mentor taught me to approach every business challenge with a beginner’s mind: be extremely curious, ask why a lot, and pay very close attention to the consumer and client needs. I’ve never forgotten this, and it has served me well.
There are 3 career phases as far as I’m concerned:
- The ‘I’m Not Important’ Phase
- The ‘I Am Important’ Phase
- The ‘I Want to Work on Something Important’ Phase
I’m firmly in the third phase – which aligns perfectly with Soldier’s objectives: we focus on important work which has the power to change things for the better.